A British brewery startup is forging new paths in order to satisfy the tastes of its customers in a more precise manner: The IntelligentX Brewing Company in London relies on artificial intelligence in order to refine its recipes. Up until now, their range has covered four varieties of ales: one golden ale, one with added grapefruit, an American pale ale and a smoky version. If you drink a beer that has been brewed by IntelligentX, you will be able to send a taste evaluation to the company AI via Messenger.
The artificial intelligence then generates new recipes based on customer feedback – each production batch then has its very own flavor
, for which the customer can feel partially responsible. Using this method, the company intends to keep abreast of preferences and taste trends in a fully automated fashion. IntelligentX has also promised that the recipes generated in this way will be released to the public.