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Channel & Distribution

Saturn also functions in Innsbruck without cash registers

The electronics retailer Saturn operates the first shop in Europe in the Tyrolean state capital without cash registers. In the meantime, after having successfully tested its first cash-free supermarket in Seattle, Amazon also wants to open more such stores in the United States.

28 May. 2018 Isabelle Reiff
Source: Saturn
Source: Saturn

Saturn is pressing ahead: The branch in Innsbruck, Austria, is the first non-cash register market in Europe regardless of sector. It has been set up as a pop-up store, i.e., as a temporary shop. For Saturn, it is an experiment with an initial 900 articles: If the concept is accepted by the customers, it could lead to more items - even more such pop-up branches.

Unlike Amazon Go, where customers can pack goods straight from the shelves into their bags, Saturn still has a little work to do: via a smart phone camera and Saturn-App , the RFID tags, which are also intended for theft prevention, are scanned on the products - a bit like at Ikea. You can pay by PayPal, credit card or direct debit.

Amazon is already planning on six more outlets after testing its first Seattle cashier-less supermarket - five at the same location and one in Los Angeles. When the first Amazon Go branch will open in Germany is only a matter of time, said Ralf Kleber, Head of Amazon Germany, in an interview with the "Westfälische Rundschau" .