The OVK surveyed its member companies and experts from the fields of ad-tech, programmatic, data and e-mail marketing on the topic. They all expect a slump of up to half a billion euros in the digital advertising market. According to the analysis , advertisers also expect significant job losses. "The introduction of an e-privacy regulation into the currently discussed version could cause significant economic damage to Germany's digital marketing and thus also to the digital offers marketed," believes Christian Herp, Deputy Chairman of the OVK. Thomas Port, Managing Director of Digital SevenOne Media, fears the end of the digital economy and already called for protests last year.