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Customer Centricity

The cell phone even navigates through the supermarket

The disoriented search for products at the discount store is over – in Paris and Düsseldorf, at least. Customers there can now use their shopping list to create optimized shopping routes.

25 Apr. 2018 Isabelle Reiff
Source: Philips
Source: Philips

The French discount chain Monoprix is currently testing an app in Paris that helps customers navigate the aisles by displaying on the shopper's cell phone both the shopper’s own position and that of the desired item. This function is based on the electronic shelf labels (ESL) from SES-imagotag.

The high-tech service provider was created in 2014 from a merger between the French company Store Electronic Systems (SES) and the Austrian imagotag GmbH. In 2016 the company won the "Trophées LSA de l'innovation" award for its geolocation software for determining product positioning on the shelf. Since 2017, the price tags can even be coupled with surveillance cameras. This allows empty spaces on the shelves to be automatically detected and reported to the employees. This extension, referred to as "Self Watch" , also received an award.

In Düsseldorf, the "Indoor Positioning System" from Philips prevents EDEKA Paschmann's customers from getting lost on their way to the desired product by having networked LED lights send coded light to the smartphone camera. Shoppers navigate using an app with an integrated cloud-based database containing information on aisles and goods.