In addition, the group plans to present its "Magenta Security" security solutions to professional attendees at the d!campus throughout the week at CEBIT, said Telekom representatives.
Deutsche Telekom will be part of the action on "Takeoff Monday”, the first day of the new CEBIT, dedicated to press conferences and other media-focused events. Adel Al-Saleh, the new CEO of the group's industrial and key accounts subsidiary T-Systems, will speak in a program that includes Virtual Reality icon Jaron Lanier.
In June, CEBIT will launch with a completely new concept focused around the emotional interplay between trade fair, business talks, conferences and networking. "We stand committed to making a positive contribution to CEBIT's repositioning process”, remarked a representative of the Bonn-based company.
"This is a great start to the new CEBIT in the content sphere,"said Oliver Frese, Member of the Managing Board at Deutsche Messe. "We are delighted that Deutsche Telekom will be highly visible to the many professionals attending the new CEBIT, and that it is actively supporting our transition to becoming Europe’s leading business festival for innovation and digitization."
CEBIT 2018 begins on Monday, June 11, featuring a day full of conferences and events geared to the media. With its four platforms d!conomy, d!tec, d!talk and d!campus, the exhibition itself kicks off on Tuesday.