Mobile Connect is an authentication for mobile devices, primarily for smartphones. If the customer visits a page or app that supports Mobile Connect with this type of mobile device, there will be a button which the user can use to log in. They will then receive a link via SMS with which they can permit the network operator to send the encrypted transmission of a customer reference number to the operator of the website or the provider of the app. The major advantage of Mobile Connect is that it makes entering a user name and password superfluous. Authentication takes place via the mobile phone number. In order to use Mobile Connect, the customer has to register. The mobile operator may be simultaneously given permission to pass on the person’s delivery address and bank details.
The identity and data platform, Verimi , was the first company to announce that it intends to use Mobile Connect. Verimi is a joint project of Allianz, Axel Springer, Daimler, Deutsche Bank, Lufthansa, and other companies that want to offer an alternative to authentication via Facebook and other social media and have now found a technical solution in Mobile Connect. A rival procedure is currently being developed by Log-in-Allianz, a group which was founded last summer by RTL, ProSiebenSat.1, and United Internet. Mobile Connect, Verimi, and Log-in-Allianz want to launch their services during 2018.