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Workplace Ecosystem

Corporate architecture should not be underestimated

A trendy interior might look nice, but it can do a company more harm than good if it fails to meet the requirements of the employees and core business.

20 Mar. 2018 David Schahinian
Source: Christian Krinninger
Quelle: Christian Krinninger

New situations call for new approaches: the world of work is undergoing a fundamental change at the moment towards new leadership styles, agile methods and increased communication. During office redesigns or when renting co-working spaces, however, businesses are often dazzled by beautiful designs and global images, says Managing Director Timo Brehme from architecture and consultancy firm CSMM. He explains that individual work processes must be taken into account in order for the new corporate architecture to be embraced. His recommendation is therefore to analyze flows of communication, employee needs and corporate culture first so that furnishings can be chosen that meet operational requirements.

Caution is also advised with co-working spaces. The business is booming: 215,000 square meters of co-working space was rented during 2017 in Berlin, Munich, Cologne, Hamburg, Frankfurt, Dusseldorf and Stuttgart alone, according to information from CSMM. Most of the customers are multinational corporations and established businesses. However, CSMM reports that providers often stipulate numerous specifications to create a coherent overall design. Companies should therefore check in advance how far they will need to give way.

In 2017, researchers demonstrated the influence that corporate architecture can have even on recruitment, as it affects the preferences of potential applicants. "Students would, on average, be prepared to give up 10% of their annual income if they could work in harmonious modern architecture instead of a traditional, solid building," writes Katharina Radermacher from the University of Paderborn.