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Online retailers develop an appetite for food

The e-commerce sector’s share in the food market is still very low. Online marketers are sniffing out good opportunities here. Amazon, for instance, is pursuing a two-fold strategy – in cooperation with DHL.

31 Jan. 2018 Isabelle Reiff

DHL – the long-suffering service provider in the Germans’ love affair with online shopping – has turned retailer: Deutsche Post’s parent company hopes its new subsidiary will give it a finger in the pie that is the growing online food retail market. This means that the people delivering your AllyouneedFresh orders will be the same people who deliver your Amazon and Zalando parcels. The Deutsche Post subsidiary is now also cooperating with food service company Amazon Fresh – despite the fact they are competitors.

In the US, Amazon has been active in the e-food market for a while now. In mid 2017, it acquired organic supermarket chain Whole Foods Market for approximately US$ 13.7 billion. In Europe, the Group continues to favor partnerships, such as its cooperation with traditional British supermarket chain Morrisons. While German chains Rewe and Edeka have rejected any such cooperation deals with Amazon, the Group is rumored to be planning to take over French supermarket chain Carrefour and Spanish discount supermarket DIA. Instead of having food delivered to them, the idea is customers pick up their food from the relevant supermarket, without having to wait in line at the checkout.