On the Friday of CEBIT, more than 60 speakers from Germany and abroad will take the stage (there will actually be two of them) at Signals to present visionary ideas and technologies for influencer marketing.
Dubbed "The Platform for Creators, Influencers & Brands", Signals is taking the place of CEBIT's previous, highly successful blogger and influencer formats, thus giving digital pioneers and unconventional thinkers from around the globe a new environment in which to present and explore hot digital trends with eager audiences.
"Signals is not only a new conference format; it's also a logical evolutionary step. It unites CeBIT's and blogfoster's formats and targets social influencers on Instagram, Pinterest, YouTube and blogs – in other words, basically everyone interested in monetizing their social media reach,"explained blogfoster CEO Jan Homann.
Blogfoster's platform automates collaboration between brands and influencers. With over 15,000 successful campaigns to date, blogfoster is the most widely used platform in the market.
For the 2017–2020 period, annual market growth in the field of influencer marketing is predicted to soar to as much as 56%. As such, influencer marketing clearly ranks as today's fastest-growing form of marketing. Simon Staib, blogfoster co-founder and CPO, had this to say about the trend: "Influencer marketing is no passing fad, it is the future of target-group communication – and our objective with Signals is to facilitate dialogue and awareness about this."Blogfoster boasts as many as 35,000 registered blogger and influencer profiles which collectively have a reach of some 60 million unique German-speaking and English-speaking readers.
Over the years to come, the two organizers intend to greatly expand the Signals format in Germany and internationally. "The partnership with blogfoster is an important part of our strategy to reinvent CEBIT. We are now positioning CEBIT as a business festival for innovation and digitization, so we are focusing more closely on trends that are shaping the future of business and society,"said Oliver Frese, Managing Board member at Deutsche Messe. "We are therefore supplementing CEBIT's tried-and-tested tradeshow content with a number of new elements, including inspirational conference-style events aimed at new target groups. Signals will set new standards in this sense. We have big plans for Signals."These plans include offering year-round satellite events, developing allied events, and internationalizing the Signals format.
About blogfoster: making influencer marketing scalable
blogfoster is Germany's leading platform for influencer and blog marketing. blogfoster currently connects brands and advertisers with over 60 million unique readers. It has a very strong focus on technology, automation and analysis as the keys to targeted deployment of marketing budgets and quantifiable ROI and hence valid assessments of influencer marketing effectiveness. blogfoster is based in Berlin and London and currently has a staff of 35.