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Digitale Transformation

An Opportunity for the IT Industry worth Trillions

Europe's industry sector is on the verge of structural change. This digital transformation will encompasses all sectors and create a vast market for IT solutions.

08 Jun. 2015

Europe's industrial sector is undergoing radical structural change. Digital systems help companies collect, process and analyze enormous amounts of data on manufacturing processes, suppliers and customers. Thanks to artificial intelligence, manufacturing processes can bring automation to an entirely new level. Through the integration of value-added steps, production times are shortened, the cycle of innovation accelerated and supply chains synchronized. The Internet of Things is generating a multitude of novel products and services.

In order not to be left behind by the USA and Asia, European trade associations and governments are spurring on the "fourth industrial revolution". According to a new study by Roland Berger and the Federation of German Industries (BDI), an enormous amount of additional potential that equals 1.25 trillion in added value by 2015 beckons Europe's industry forward. Analysts have calculated that Germany alone could benefit from the digital transformation to the tune of 425 billion euros.

Digitale Transformation in Europa
Accordingly, if Europe’s economies are unable to harness this potential to their advantage, they could lose up to 605 billion euros.

Analysts also see a rapidly expanding growth market in "smart services". Gartner, a management consultancy, anticipates up to 212 billion "smart devices" by 2020 – integrated devices as intelligent interfaces between the digital and the physical world in all areas of society. Cisco estimates the global potential of the "Internet of Everything" at 14.4 trillion US dollars.

"The digitalization of the economy is proceeding apace – the market is ripe for relevant products," says Oliver Frese, Member of the Managing Board at Deutsche Messe. For IT providers that want to make use of this opportunity CeBIT is "the perfect business platform." With its unique link between trade shows and conventions, global corporations, SMEs and start-ups can discuss all the relevant topics that apply to the IT economy and digitalization, such as big data and analytics, cloud applications, mobile and social business, IT security and the Internet of Things with visitors from every sector.

"CeBIT is the world's leading trade show for the digitalization of private-sector companies and industries and public-sector administration and society,"
says Oliver Frese.

Businesses that provide IT solutions for digital transformation have been brought together at the world's largest business IT event with the market that needs what they supply. The numbers don't lie: Exhibitors at CeBIT 2015 generated an average of 75 qualified leads.

Every third visitor at CeBIT was a member of top management. Almost one third of trade visitors attend CeBIT with concrete investment plans.

The next CeBIT will be held from March 14 to 18, 2016 in Hannover. Businesses who want to be seen and heard at the world’s leading business platform for the digital economy can make use of the early bird discount, which is valid until July 17, and make use of the opportunity to win 10 extra square meters of stand space for free!