Do a good deed – and then talk about it! That’s generally how to maximize the returns from your Corporate Social Responsibility (CSR), but it isn’t always the most elegant solution. Visitors to CeBIT 2016 can find out about an innovative way to combine social responsibility with classic marketing at the stand run by Particulate Solutions GmbH from Koblenz. The company has developed Socialfunders, an SaaS web platform that opens up interesting options for innovative cross-media marketing activities and significantly boosts the benefits of CSR in terms of positive corporate communication.
At the heart of the new offering from Particulate Solutions GmbH is the idea that a company’s stakeholders – primarily its customers, employees and suppliers – should play a part in deciding what causes benefit from the company’s donations. To put that concept into practice, the developers at Particulate Solutions have come up with a new currency – SocialCoins. The principle is similar to the simple and intuitive way that a classic bonus program works – companies that wish to donate to worthy causes issue the SocialCoins when a product is bought or distribute them as a present with a Christmas card. The stakeholders can then use the SocialCoins on behalf of the company to support regional and national social projects that are important to them. According to Particulate Solutions, this approach will have a much broader reach than the traditional corporate communications used to publicize a company’s charity work.
Particulate Solutions GmbH (56070 Koblenz, Germany), Hall 11, Stand A42, (2), Topic: FinTech