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Data Analytics & Management

A data-driven mixed double

At the end of October, SAP and the Women’s Tennis Association (WTA) launched a new online portal that will provide reporters and commentators at WTA tournaments with real-time data and analyses.

03 Nov. 2017
Jenni Lewis, SAP, Micky Lawler, president WTA, Lindsay Davenport, WTA

These analyses are a real game-changer. The new SAP Tennis Analytics for Media gives users access to real-time data and analyses during WTA tournaments, on any device. The innovation is based on SAP solutions such as SAP Leonardo Machine Learning and SAP Predictive Analytics, which journalists and commentators should benefit from in particular. As the latest product of the long-standing partnership between SAP and the WTA, SAP Tennis Analytics for Media is designed to make tennis even more appealing to players, coaches, tournament organizers, spectators and fans. The innovation is to be made available exclusively to WTA-accredited media representatives at the opening of the WTA Tour 2018.

Since SAP Tennis Analytics for Media enables the detailed analysis of historical data and real-time data, it should help reveal new findings. For example, comparisons can be made between individual players, tournaments and statistics while a match is still going on. What’s more, an alert function notifies users of any outliers in benchmarked player data. "The role of data in tennis continues to grow in importance, and particularly among tennis journalists who play an integral role in storytelling throughout the season," says WTA President Micky Lawler. "The opportunity now to have access to SAP’s blueprint of real-time insights can take the art of tennis journalism to new heights. Our fabulous partnership with SAP continues to deliver innovations that improve the sport for our fans and all of our stakeholders around the world." Eighteen-time Grand Slam champion and tennis broadcaster Chris Evert has been collaborating with SAP on the development of SAP Tennis Analytics for Media. "As a broadcaster, having access to SAP Tennis Analytics for Media is really valuable," says Evert. "I am more informed, concise and my commentary is more insightful. The data is great because it reinforces what I see during the course of a match and that allows me to deliver a better experience for the viewer."


SAP Deutschland SE & Co. KG (69190 Walldorf, Germany)