Concept

Web-based enterprises have different needs than companies selling concrete products, and the ideas characterizing the Internet also need to be presented differently.

The concept behind Webciety Area reduces the show to a maximum - by creating a "walk-in" Internet. Companies will not have conventional booths, but rather their own "home bases" which serve as complete digital staging zones: Sound, images, video, light and color are all channeled through an interface - all you need to make your own home base come to life is a laptop.

High above everyone's heads hangs a structure composed of a network of light beams - symbolizing the Internet - which can take on any color. Individual projection screens are located at the nodes of this network structure. This video clip shows what a home base in the Webciety Area might look like, which you can order here (starting at EUR 9,900).