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Social Selling becomes the New E-commerce - How online business can adapt to ECommerce 2.0

Event

When & where

2012/03/09
10:15 - 10:45
Convention Center (CC), Room 2

Social Selling becomes the New E-commerce - How online business can adapt to ECommerce 2.0, Convention Center (CC), Room 2 Schließen

Convention Center (CC) - overview

Exhibiton grounds overview

CeBIT Global Conferences - Keynotes

Speaker

Jacob Aqraou, eBay Marketplaces Europe

Facts & Figures

Type of event: Keynote

Display Category: Special Events

Language: english

Simultaneous interpreting: german

Participation:Participation free of charge to CeBIT ticket holders.

Description

After having become digital in the first e-commerce era, commerce now is getting social. Customers not only actively leverage their social and digital communities to gain trusted shopping advice; they even make use of it for "social selling". Online businesses can adapt to this transformation if they manage to enter customer's centre of trust - which is local and emotional.

Speaker/host(s)

Speaker(s)

Jacob Aqraou
Senior Vice President
eBay Marketplaces Europe

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