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Commerce Gets Social: How Networks Are Driving What You Buy

Event

When & where

2012/03/09
12:00 - 12:45
Convention Center (CC), Room 2

Commerce Gets Social: How Networks Are Driving What You Buy, Convention Center (CC), Room 2 Schließen

Convention Center (CC) - overview

Exhibiton grounds overview

CeBIT Global Conferences - Panels

Speaker

Reuben S. Hendell, GSI
Christian Leybold, eVenture Capital Partners
Host(s):
Brent Goff, Deutsche Welle

Facts & Figures

Type of event: Panel

Display Category: Special Events

Language: english

Simultaneous interpreting: german

Participation:Participation free of charge to CeBIT ticket holders. Registration required.

Description

Social networks are changing our behavior patterns. Increasingly, our choices of things to buy and consume are based on recommendations by people we know and trust. Classic advertising, on the other hand, is losing credibility and receding into the background. Which is why more and more manufacturers and retailers are incorporating social media into their sales activities. But how sustainable is this trend? Can social media really be monetized? And if so, what will the resulting new business models look like?

Speaker/host(s)

Speaker(s)

Reuben S. Hendell
CEO, Global Agency Services and Chief Strategist Global Marketing Services
GSI

Christian Leybold
eVenture Capital Partners

Host(s)

Brent Goff
main news anchor
Deutsche Welle

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