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Building business with fans, not features

Event

What happens when a game company stops thinking like a game company? All entertainment is about evoking emotions. Emotions lead to fans, and fans form the basis of any great business. Technology companies...
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When & where

2012/03/08
13:15 - 13:45
Convention Center (CC), Room 2 Map

Building business with fans, not features, Convention Center (CC), Room 2 Schließen

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Convention Center (CC) - overview

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CeBIT Global Conferences - Keynotes

Speaker

Mikael Hed, Rovio Entertainment Ltd.

Facts & Figures

Type of event: Keynote
Display Category: Special Events
Language: english
Simultaneous interpreting: german
Participation:Participation free of charge to CeBIT ticket holders.

Description

What happens when a game company stops thinking like a game company? All entertainment is about evoking emotions. Emotions lead to fans, and fans form the basis of any great business. Technology companies think like engineers, and tend to sacrifice great user experiences for short-sighted pursuits of profit. So instead of the typical feature-oriented focus, what if you switch to a dialogue that fosters fan culture?

Speaker/host(s)

Speaker(s)

Mikael Hed
Chief Executive Officer
Rovio Entertainment Ltd.

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