One of the big new trends in society is - believe it or not - sharing. Models such as car sharing, co-working and couch surfing are steadily gaining hold. Almost everyone has heard of them, and many have even tried them. In Germany's major urban centers it'’s no longer necessary to own a vehicle, since easy and convenient car sharing services are available on (almost) every corner.
Sharing networks are growing in popularity, as is the notion that sharing knowledge is generally a smart idea. Companies that pick up on this trend at an early stage and integrate it into their business strategy are likely to be more successful. Social enterprise models are certainly very "cutting edge" at present, and companies that foster sharing with and among their employees, customers and partners have tended to outperform their rivals by several orders of magnitude.
While the recent proliferation of social networks and mobile terminal devices has done much to drive this trend, the question remains: "Why is sharing so popular?" The answer is as simple as it is obvious: modern sharing models help people and companies to make the best possible use of existing resources and to save money.
Enterprise cloud computing company Salesforce recently conducted a captivating survey on the topic of "Sharing instead of owning".
Read more(German only)
We are delighted to welcome the European Chairman of Salesforce, Dr. Steve Garnett, as one of our keynote speakers at CeBIT Global Conferences on 7 March 2012.
Please inform yourself about the program 2012 and the daily topics.
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