CeBIT 2017, 20 - 24 March

CeBIT 2017, 20 - 24 March
Hall 11

SCALE11 – Where Startups meet Grownups

Emerging startups from all over the world are interested in getting access to decision-makers from established industries. "Grown-up" companies, whether big or small, consider opportunities for cooperation with innovative business models, to always be the critical step ahead. At SCALE11, these two worlds join forces.

Good to know: SCALE11 is more than exhibition – it is networking, exchange, knowledge transfer, business modelling & development, pitch arena and so much more.

Daring to show their products to the public.

Mark Zuckerberg took just four years to take his company global, and the Groupon founders took only two. Their secret? Daring to show their products to the public.

Present your business ideas and impress established companies and investors. SCALE11 in Hall 11 is the ideal place. SCALE11 offers numerous opportunities for networking with relevant contacts: exhibition area, several networking events during the day or relaxed in the evening, speed-datings with decision-makers or personal appointments at our newly established Investors Club. Take your chance!

In 2016, we could welcome 350 exhibiting startups from 40 nations. In order to ensure a perfect overview for all the visitors in our startup hall, we divided the exhibition area in a total of 17 Organized Community Areas: Artificial Intelligence, Big Data & Analytics, Blockchain, Cloud & XaaS, Digital Health, eCommerce, HR (Education, Gamification, Recruiting), FinTech, Hardware, Transportation & Logistics (Public Mobility), Internet of Things, Media & AdTech, Mobility & Automotive (Private Mobility), Security, Smart Cities, PropTech / SmartHome and Virtual Reality.

Become an exhibitor

Exhibiting at SCALE 11 is priced with start-ups in mind.

Our Early Bird Special is still available until 31 October 2016. Startups, that have been in business for less than 5 years, will benefit from this offer by only paying 1,800 EUR per Startup. The regular price, starting 1 November 2016, is 2,100 EUR

Tell me more Register now!

Look forward to many highlights, including:

  • Exhibition area with workstations, community areas and corporate presentations
  • Industry & capital pitches
  • Startup scoutings
  • Matchmaking & speed-dating
  • Investors club
  • Conferences, best practices & workshops
  • Co-working space & meeting facilities
  • Networking lounge
  • Community- & evening events


"SCALE11" Lets smapOne Take Off

Swarms of white-blue paper airplanes flew through the air at CeBIT last March in Hall 11. smapOne was to blame. At the stand of this Hannover start-up, visitors wrote down ideas for mobile apps and aimed them at a target to win a tablet.

"2,500 paper pilots, 5,000 visitors, a lot of VIPs at the stand, many, many concrete discussions and follow-ups – that was our first smapOne CeBIT"

Sven Zuschlag, CEO and found of smapOne AG

The whole success story can be found here .

Competition for Dr. Google

Participating in SCALE11 pays off for Startups - as it did for Symptoma. But see for yourself.


SmapOne - Lead process for your pocket SmapOne - Lead process for your pocket
1:39 min

"It went so well! [...] Partners and clients big and small all paid a visit," wrote SCALE11 participant smapOne in their CeBIT 2015 blog.

We were there!

Contact us

Jutta Jakobi

Jutta Jakobi

Deutsche Messe
+49 511 89 - 33110
Send e-mail
Denis Walpuski

Denis Walpuski

Deutsche Messe
+49 511 89 - 32587
Send e-mail