CEBIT 2018
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Digitale Transformation

d!conomy: join – create – succeed

The digitalization wave is sweeping across every segment of business and society. The lead theme of CeBIT 2016 reflects this megatrend, which is fundamentally changing the way we live and work.

11 Jan. 2016

Every year, the organizers of CeBIT select a lead theme that reflects the most important trends and advances in the digital industries. In 2016, the world’s leading platform for digitalization will run under the motto of "d!conomy: join – create – succeed."

Next year’s lead theme puts the focus squarely on people and their role as deciders and creative designers, positioning them right at the center of the processes that are driving the digital transformation.

"Join – create – succeed" is also a very timely call to action. A recent study by Roland Berger revealed that only one in two companies had investigated the implications of digitalization for their own business models, and that nearly two thirds of companies did not consider themselves to be digitally mature. Other studies confirm that SMEs, in particular, are still ambivalent about embracing the digitalization trend.

"join – create – succeed is the watchword for the dawn of the digital age."

Oliver Frese, the Managing Board member at Deutsche Messe in charge of CeBIT

Lead theme of “d!conomy” remains highly relevant

For 2016, the organizers of CeBIT have chosen to augment the 2015 lead theme. That’s because digitalization is far from being a short-term phenomenon. It will continue to impact every area of business and society and open up a steady stream of big opportunities for a long time to come. Now is the time for companies to secure their own future by actively engaging with the new challenges posed by digitalization.

d!conomy denotes an ongoing process rather than a final state. It therefore speaks to every decision-maker and every company across all industries and at all stages of digitalization. It also pays tribute to the disruptive influence of young, agile companies with radical new digital business models that are looking to upend long-established markets and edge out existing players in a very short span of time.

Discover d!conomy

Discover d!conomy 2016 Discover d!conomy 2016
1:24 min

Discover how the digital future will change our entire lives. Discover d!conomy at CeBIT 2016.

Challenges and opportunities of digitalization


Companies intent on surviving in what will be an ever more dynamic market environment need to start seizing the opportunities of digitalization today. They need to delve into and embrace new business models, customer interfaces and business and production processes as well as new ways of communicating and working. Public administration, government and society in general also stand to benefit enormously from the digitalization trend. However, digitalization also harbors risks. Which is why today, in the early years of the digital age, all stakeholders have to work together to create an overarching framework for the digital transformation, including an appropriate policy framework for key aspects, such as data security and privacy.

d!conomy at CeBIT 2016

Trade visitors from business and government will find all the information, inspiration and innovations they need at CeBIT 2016. The world’s leading showcase for digital business will once again provide a complete overview of all the opportunities and challenges of digitalization. It will also provide a discussion platform for a huge range of topics, including the more controversial issues of the day.

Next year’s event will place major emphasis on user-centric showcases, while panel discussions and presentations at the CeBIT Global Conferences will deliver a vast array of new visions and concepts from renowned industry leaders. Disruptive business models will also feature strongly throughout the fair, for example at SCALE11 – a special display dedicated exclusively to startups.