In the future, Ford wants to give potential customers the option to get realistic impressions of the properties of their cars without having to leave their own four walls. The aim: the potential customer tests different models of car using virtual reality, before they have even made their way to the car dealer. When they get there, they will already have a clear idea of which car they want. According to a press release from Ford , plans for such virtual test drives are already well advanced. Even the "new-car smell" will make up part of the future virtual test drive. Other car manufacturers have already established similar trial solutions: in early summer 2016 Cadillac dealers had VR sets installed on-site and at the last Amsterdam International Motor Show (AutoRAI) it was possible to take a VR journey in a real Peugeot . Audi too is now using VR headsets for sales.
Ford is also using VR technologies in product development: designers in the studio no longer need a physical prototype when, for example, they are designing the cockpit of a new production series. The new model of the Ford Fiesta, coming out in summer, is one of the first cars where this design technology has been used.