The eye is the first, best and most intuitive interface between humans and virtual worlds. Accordingly, eye tracking technologies are in high demand.
Two months after Google acquired the eye tracking startup Eyefluence, Facebook's subsidiary Oculus VR followed with the acquisition of The Eye Tribe in late 2016. The investments could significantly boost virtual reality applications. The Danish startup with 16 employees refrained from any extensive statements when the acquisition was announced . However, it is not unlikely that Facebook is planning on outfitting its VR device Oculus Rift with eye-tracking technology in the future.
The possibilities for use are nearly limitless. Eye-controlled navigation in a wide range of applications, for instance, is just as conceivable as identity verification for security checks. Regarding the acquisition of Eyefluence, however, it remains to be seen how Google will make use of it. After all, the company only just released its VR headset Daydream View to the market. The technology, which is still searching for its ideal use case, could have its breakthrough in 2017, as other well-known providers are currently announcing acquisitions, investments or new VR solutions almost on a weekly basis.