Online Marketing

Video marketing: key figures that every marketer should know about

An infographic created by HighQ pinpoints the video marketing facts of life in 2015.

19 Aug. 2015

Video marketing: key facts

Videomarketing-Studie
25 facts about video marketing (Infographic: HighQ)

Video is a medium whose importance is on the rise, particularly in inbound marketing, where it is a powerful way of generating leads, boosting brand awareness and increasing online engagement. This trend is further supported by the advent of new video functionality in social media – such as autoplay on Twitter and Facebook – and new live streaming services like Periscope and Meerkat .

"The play button is the most compelling call-to-action on the web," writes { "href" : "http://blog.hubspot.com/agency/personalization-video-marketing", "vLink" : false, "text" : "Andrew Angus, CEO of Switch Video", "target" : "_blank", "tracking" : null } .

His view is corroborated by a 2014 study which found that using the word "video" in email subject lines boosts open rates by 19 percent.

The US software company HighQ has created an infographic that summarizes 25 key findings from a range of recent studies on video marketing. Did you know, for example, that sites which include video have on average an extra two minutes of dwell time compared to sites which don’t? Or that 52 percent of marketing professionals worldwide name video as the type of content with the best ROI? You’ll find the full infographic below.

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