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- closed due to success! A symbolically closed stand with a 'sold out' sign caused a stir among trade visitors and exhibitors.

24 Apr. 2015
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The solid trend toward cloud computing as well as the rising threat of industrial espionage and data theft are forcing businesses to focus on IT security. The Berlin company Protected Networks GmbH demonstrates how one can take advantage of this key issue using an innovative product and CeBIT as a digital business platform. A symbolically closed stand with a 'sold out' sign caused a stir among trade visitors and exhibitors.

The perfect setting – a unique concept
CeBIT's display cluster "Business Security" in Hall 6 provided Protected Networks and its exhibition partners with the perfect setting to present their authorization management technology 8MAN for more security from the inside. In line with their motto "Light in the Authorization Jungle" the new "8MAN for SAP" security solution was staged at CeBIT using jungle posters and real security agents. The design worked like a charm – the stand was a real crowd puller. Regarding the record number of visitors, Managing Director Stephan Brack said, "CeBIT was definitely worth it for us and our partners. With several hundred guests we completely topped the number of visitors we had last year. The presentation was rounded off by the many contracts we signed with regular and new customers."

8MAN writes history – and the press reports on it
Crowned by success, this communication concept, which ranged from a well-attended evening event to performances to the stand which was symbolically closed off by barrier tape, was also a media darling. Its numerous mentions online and in print have provided unquantifiable additional value in terms of advertising and PR.

Conclusion: CeBIT provides the perfect platform for staging new products and generating high-quality leads.

Take complete advantage of exhibiting at CeBIT and get our favorable premium rate for CeBIT 2016 before April 30, 2015!

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