Startups

SCALE11: What visitors can expect from this cavalcade of startups

Startups are constantly on the lookout for investors, while corporations likewise have their feelers out for new ideas – why not bring both of them together? That is the purpose of SCALE11, the founder event at CeBIT. In just the second year of its existence, this show-within-a-show has experienced considerable growth. Following is an overview of the major highlights.

08 Mar. 2016

In March some 300 startups from around the globe will be coming to Hannover, Germany. Their common goal: to find partners, generate enthusiasm and win over investors. CeBIT offers the ideal opportunity to do so, being a magnet for 200,000 trade visitors on the lookout for new ideas and solutions. Given the digital age we are living in, a great many of these new ideas come from small, fledgling enterprises, making SCALE11 one of the key visitor attractions. But what can the visitor and startup entrepreneur expect from the event?

Rubbing elbows with the major players

Hall 11 is the place where numerous major corporations will be on the lookout for promising new "speedboats" – i.e. ideas, products and potential partnerships from the IT startup scene. As a premium partner of this innovations showcase, Deutsche Bahn will be advertising its concrete opportunities for cooperation and funding. Young entrepreneurs who visit the Deutsche Bahn stand can learn about trendsetting examples from the company's "accelerator program" and see all the latest trends involving big data, mobile applications, smart glasses and drones.

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Software titan SAP will also be on hand to showcase its offerings for startups, including lean apps and Cloud solutions as well as further education programs and eLearning platforms. In cooperation with Volkswagen, SAP is moreover sponsoring the InnoJam++ programming competition, which involves developing an innovative app within 30 hours – from inventing the idea to pitching it in front of a trade audience. In short, an exciting and rewarding coding marathon!

Many paths to investment

Even the best business ideas fall on barren soil if no one is willing to invest in them. At SCALE11, startups can generate new leads to potential sponsors and investors – for example via the successful MassChallenge accelerator program from the United States. The mission of this program is to bring together founders and industry and flesh out the right investors. But before up-and-coming entrepreneurs launch their search for funding, they should first be sure of just how much their original idea is worth. To this end, the event features a series of workshops entitled "What a Venture", where consultants will answer founders' questions and share their knowledge and experience – accumulated by working with a total of 600 startups.

Particularly for the finance sector, the FinTech Summit is a must. How can banks and FinTech firms profit mutually instead of working at cross purposes? And what are the likely trends over the next few years? Apart from several different company founders, the FinTech Summit will feature experts from the Association of German Banks as well as from IngDiba and Deutsche Bank.

Exhibition + entertainment = SCALE11

Numerous supporting events at SCALE11 offer ample proof that a business exhibition can also be entertaining. The Founders Fight Club for instance features founders in a verbal sparring contest before an audience, hoping to advance to the next round of the pitching competition. Who can defend their ideas best, while laying open the weaknesses of their opponent’s business plan? The winner of each round receives a wild card for the final round of the " Best of X " pitching competition.

But you don't necessarily need to step inside the ring to make a pitch at the event. At the tradeshow stand of BeYond, a subsidiary of Bosch Car Multimedia, automotive startups can showcase their innovations, while at Schaeffler they can present their intelligent solutions for machines, logistics and new forms of cooperation. And Hewlett Packard Enterprise is also among the big-name companies scouting in Hannover, searching for 10 trailblazing startups involved in IoT, Big Data, Mobility Applications, Security and/or the Cloud.

Invaluable tips from pros around the globe

The digital age knows no borders, and the majority of startups can sell their products globally without any major hindrances – so goes the theory. In practice, startups need to have an excellent knowledge of the target market and a tailored “go-to-market” strategy. How to succeed in your global expansion campaign is the topic of the Go International Summit 2016 , where you are guaranteed to benefit from exclusive insights and valuable tips and tricks.

Another exciting attraction consists of a presentation by the founders of the Florida Hospital Innovation Lab at SCALE11. Working with their own team as well as external specialists, they are involved in a series of mini-revolutions in the digital healthcare sector. Their inspiring presentation will be accompanied by a live video relay with the U.S. lab.

Networking on a major scale

The Captains Dinner on Tuesday night will be about more than just dining. Instead, the focus here will be on networking – with up to 400 exhibitors, VIP guests and other attendees from business, government and the financial sector. This could be the beginning of a beautiful business relationship!

Planning, funding, expansion: A visit to SCALE11 is worthwhile for every phase of a startup.

Overview SCALE11

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