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Profihost: Preparation is the be-all and end-all

The Hannover-based company Profihost AG believes it has an advantage at CeBIT: Its insider knowledge enables it to perfectly integrate the international IT event into its marketing.

25 Apr. 2016
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"In addition to an attractive product, preparation is the be-all and end-all of a successful trade show exhibition," says Philipp Reger of the Hannover-based company Profihost AG . "For example, many visitors made positive comments on the design of our stand and we were able to hold brief presentations in English for the international attendees visiting our stand during the Guided Tours," says the marketing representative. In its press work the company started informing its target group that it would be exhibiting at CeBIT early on. During the trade show, Profihost posted messages on social media. "We put a lot of thought into the character of the event before it even began," explains Reger.

Profihost AG has been active in Internet hosting since 1998. This independent service provider employs 42 workers at its Hannover location. With its own hardware cloud, Profihost is one of Germany’s cloud hosting pioneers. At CeBIT 2016 it focused on its products and services for system vendors, agencies and SMEs: IaaS cloud hosting for diverse solutions in IT outsourcing and e-commerce. Service level agreements, data protection and cloud security are TÜV-certified.

"Our goal at the trade show was to tap a new market segment focusing on IT system vendors, and to present our solutions for e-commerce and large online shops in the best way possible. And we succeeded," says Philipp Reger. "As a Hannover-based company - like our products which are in line with German privacy policy - we had a certain home field advantage," admits the PR expert. "Many Profihost employees had jobs at the trade show in Hannover as students or visited CeBIT with their school classes. We are therefore well acquainted with CeBIT and are pleased that CeBIT now knows who we are!"

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