eCommerce

Online customers prefer to buy on account

Although numerous online payment options are available to German online customers, most of them still prefer invoices and direct debiting.

12 Mai. 2017
EHI-Studie-Online-Payment_2017
Online customers prefer to buy on account (Photo: EHI Retail Institute)

Germans continue to stick to conventional purchasing methods when purchasing online: They prefer to pay on account, i.e. after having received the goods. According to the scientific trade organization EHI Retail Institute in Cologne, this reflects the findings of the Online Payment 2017 study, to be published in June. Direct debit is in second place, and payment via PayPal is currently in third place, although the online payment service from the USA has lost a little ground. This is followed by credit cards and other forms of payment, such as paydirekt , the online payment procedure for German banks and savings banks.

Largely the same ranking emerges when you look at sales. Purchase on account then comes to 30.5% of total online trading, while direct debiting attains 20.2%.

The high sales figures via direct debit are, however, mainly due to Amazon. According to a study published in January, the U.S. online retailer operates the most popular internet trading platform in Germany by far – and its users often pay by direct debit. If you subtract Amazon's figures, direct debiting dips to seventh place, with a mere 4.2% share of total sales.

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