Internet of Things

New relationships for a dynamic IoT

With premium partners such as Lufthansa Industry Services and M2M Alliance, CeBIT is presenting IoT applications for various industries in Hall 13.

26 Feb. 2016
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Ally promises "an overview of the best routes". Public transportation, car sharing, bike sharing and taxis – this mobile app digitalizes traffic information within your city and delivers dynamic transit information such as routes and delays. Automakers, transportation companies and airlines can obtain ally as Software-as-a-Service.

Ally is an example of the modern mobility management that is gaining speed especially in large cities. On March 16 the app will be presented at the CeBIT forum " Communications & IoT SOLUTIONS " in the context of the same display in Hall 13. On Wednesday the forum will deal with Mobility & Logistics and Automotive, focusing on fully integrated vehicles and innovative logistics solutions.

Lufthansa Industry Solutions, formerly Lufthansa Systems AG, is involved as the major partner of the forum this year. Together with a dozen startups, the IT service and consulting company recently launched the "Future Mobility" section of the German Startups Association (BVDS). The group is a platform for exchanging ideas and a brains trust for integrated traffic, public transport and car IT / connected cars.

"There's been a changing of the guard occurring among decision-makers in mobility companies. The new generation knows that they have to address these issues," says Sebastian Blumenthal, Director at Lufthansa Industry Solutions. However, there is a huge discrepancy between the culture, approaches and the IT and company organization of startsups and those of big businesses. "We've observed that large companies frequently don't have the personnel and organizational capacity to integrate applications and concepts by startups into their IT architecture," says Blumenthal. “We want to facilitate the synergy effects and aid the development of business models between established IT companies, the automotive, public transport and logistics industries, and startups," says the manager, who is speaking with "ally" founder Dr. Tom Kirschbaum for the BVDS Group.

The forum in Hall 13 brings together two major clusters at CeBIT. Whereas "Communication & Networks" showcases components and solutions for connectivity, telephony, video conferencing and Unified Communication, the IoT SOLUTIONS cluster is presenting solutions for user industries.

Another element linking both exhibition areas is the new M2M / IoT group pavilion that CeBIT is organizing with M2M Alliance. With a total of 85 members from 14 countries, M2M Alliance is Europe’s largest association in the M2M sector. Deutsche Messe has entered into a strategic partnership with M2M Alliance just in time for CeBIT. Companies such as Eurotech (Italy), Teleena (Netherlands), Matrix Electronica (Spain), Bitreactive (Norway), Dunavnet (Serbia), Tranwo (Taiwan) and TomTom Bridge (Netherlands) are spotlighting innovative IoT and M2M solutions for many different industries at this group pavilion. Switzerland, CeBIT's Partner Country, is represented by IEEE with its IoT Lab + Device Gateway and the IoT Forum. Telefónica is also present as an exhibitor along with M2M Alliance itself.

"M2M communication and the Internet of Things are major drivers of innovation – in all areas of the economy," stresses Eric Schneider, 1st Chairman of M2M Alliance. In his opinion, many new business models and potential for added value will be generated in the near future. "M2M/IoT is the issue our association will be dealing with in the future. But the market cannot continue to develop without regular communication between solution providers and users," says Schneider.

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