Hotel search platform Trivago has quickly made a name for itself with a striking media campaign. In the future, thanks to its takeover of startup Tripl, it will be using artificial intelligence to help customers choose their ideal accommodation.
"We believe our competitive advantage is the speed of our learning," says Rolf Schrömgens, founder and CEO of Trivago, explaining the takeover of Hamburg-based startup Tripl. Christian Heimerl and Hendrik Kleinwächter founded Tripl in 2015 with the aim of harnessing big data to give travelers personalized inspiration. This made Tripl extremely attractive to Trivago, as Schrömgens explains: "We have always focused on machine learning and semantic analysis. The customized approach of Tripl's personalization technology makes it unique and takes us one step closer to finding the ideal hotel for every traveler."
The algorithm developed by Tripl produces tailor-made travel recommendations by identifying trends in users' social media activities and matching these with in-app data from people with similar likes and dislikes. Artificial intelligence ensures users receive relevant information in the same way a travel agency would recommend hotels, but coupled with the advantages of an online service. Kleinwächter - Tripl founder and former CTO of the startup - will be joining the Trivago development team to continue driving forward the personalization technology. "There are billions of combinations," he says, "but the user is really only interested in the most relevant travel offers - and we find them with our algorithm."