Marketing & Sales Solutions

Google Trend: 20% of All Queries are Made by Voice

One in five search queries executed in the USA using an Android smartphone was submitted using voice recognition.

30 Mai. 2016 Andreas Floemer
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The Google voice recognition system is growing in acceptance. (Image: Google)

As the technology for speech recognition and searches improves, use of this convenient technology is rising as well. Sundar Pichai claims that 20 percent of all search queries on smartphones conducted via the Google app were entered using voice command. One interesting finding: 50 percent of all search queries originated on mobile devices.

The popularity of voice recognition on smartphones should hardly surprise, since it's quicker than trying to type in queries word by word using a mini software keyboard. Another aspect is clearly the significant improvements of late to the reliability of voice searches. Pichai addressed this point at the I/O 2016 as well, underscoring that Google has worked hard to perfect the technologies involved.

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The Google Assistant is the next stage of development for voice searches – based around machine learning. (Image: Google)

The popularity of voice recognition on smartphones should hardly surprise, since it's quicker than trying to type in queries word by word using a mini software keyboard. Another aspect is clearly the significant improvements of late to the reliability of voice searches. Pichai addressed this point at the I/O 2016 as well, underscoring that Google has worked hard to perfect the technologies involved.

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Google Home: the digital assistant for the home. (Image: Google)

Voice searches: Google Assistant and Google Home show where we're headed

To fit this trend, a variety of new products were presented at the I/O, showing how voice searches are becoming smarter, more context-sensitive and conversational. The algorithm for the new "Google Assistant," available both on smartphone and in the Alexa-competitor Google Home, is designed to understand and answer questions holistically. And not only that: users will soon be able to hold a conversation with the assistant to conduct more extended procedures, such as reserving a table, ordering movie tickets or coordinating calendars. Typing and writing on keyboards may become obsolete in the future - Google Home is completely voice controlled and doesn't even include a touch display.

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Many users have just recently begun using digital assistants, the survey found. (Image: Searchengineland)

But Google isn't the only one working on voice-controllable digital assistants. Apple's Siri, Amazon's Alexa and Microsoft's Cortana are also tools to encourage users to talk more to their smartphones.

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