The potential is there. The comparison of countries however reveals that most German companies are clearly dong too little to prepare for digital transformation.
In its study "Digital Competitiveness – How does Germany rank?" , the accounting and consulting firm Deloitte finds a significant deficit in Germany’s digital competitiveness. The most evident indicator is the level of digitization-relevant expenditures, i.e. targeted investments in information and telecommunication technologies, where Germany ranks among the last 25% of OECD countries, far behind the leading Netherlands and Switzerland.
The necessary expertise is not lacking. Deloitte points out that German universities offer an excellent education and that there are many MINT students (mathematics, computer science, natural sciences and technology). According to the study’s authors, digitization would be particularly suited to reinvigorating the minimal growth in productivity also observed in Germany.
Among the obstacles to digitization, Deloitte has found that the startup culture is still underdeveloped in this country. Widespread skepticism towards entrepreneurship in general and reluctance to become active as a founder are seen as responsible factors.