A good 90 percent of the ERP exhibitors who participated at this year’s CeBIT have already registered for CeBIT 2016.
The ERP (enterprise resource planning) sector is a powerhouse of digital transformation and competitiveness for small and medium-sized enterprises. This natural partnership between the ERP sector and SMEs is reflected at CeBIT.
A good 90 percent of the ERP exhibitors who participated at this year’s CeBIT have already registered for CeBIT 2016. And one of the main reasons they’ve been so willing to commit to the show at this early stage is because of the strong turnout by visitors representing SMEs. By way of background, CeBIT’s recent repositioning as a pure B2B event has given a major additional boost to the quality of the show’s visitors.
Combined with a range of highly targeted measures on the part of Deutsche Messe, it also elicited a massive 12 percent increase in the number of SME professionals attending this year’s show. And this, in turn, has prompted many exhibitors to get in early and book their stands at CeBIT 2016.
Specials for SMEs
One example of the events and formats referred to by Felzmann is the SME Lounge, which premiered to major visitor acclaim at this year’s show and will feature an enlarged exhibition zone at CeBIT 2016.
Another is the well-established ERP Forum, which in 2016 will again be an important meeting hub for SME-sector visitors. The forum is a joint production by Deutsche Messe and its long-standing partner Trovarit AG. The industry associations BITKOM (German Federal Association for Information Technology, Telecommunications and New Media) and BITMi (German Federal Association of IT-Sector SMEs) will also once again be on board.
A recent survey of CIOs from Germany and wider Europe conducted by information technology research firm Gartner leaves no doubt as to the essential role played by ERP in today’s business world.
The survey reveals that German CIOs rank ERP first in their list of priorities, while European CIOs overall rank it third. ERP is regarded as a key enabler of digital transformation mainly because of its close tie-in with the megatrends of Big Data, Cloud, Mobile, and Internet of Things.
"For us, the repositioning of CeBIT has been a resounding success. It yielded a marked increase in the percentage of professionals among this year's visitors – including those from the SME sector – and this translated into an improvement in the overall quality of our leads. [...]"
"We and our cooperation partners offer an extensive range of solutions in many areas, including production data collection, time management, access control and video surveillance. [...] All in all, it was a successful show that delivered quality leads."