Drones

DJI takes over a majority at Hasselblad

Top-class camera technology is apparently critical for the market success of unmanned areal vehicles. The increased stake in the Swedish traditional brand is likely to give DJI drones additional lift.

23 Jan. 2017
DJI Hasselblad
DJI takes over a majority at Hasselblad (Photo: DJI)

The Chinese drone producer DJI has apparently acquired a controlling interest in the traditional Swedish camera manufacturer Hasselblad . This was reported by The Luminous Landscape , citing sources close to the company. DJI had already acquired minority interests in Hasselblad back in November 2015. The companies had made public a partnership for the development of high-end camera drones at the time.

Hasselblad started building up its reputation as a manufacturer of extraordinary – although expensive – cameras back in the 1960s. That was when NASA decided to use Hasselblad cameras. The famous photographs of the lunar surface, taken during the Apollo missions, were thus a product of the equipment from this manufacturer. Today, the camera producer apparently needs financial support to supply its X1D. What the planned cooperation between DJI and Hasselblad will actually look like is not known, as neither of the two companies has provided any details yet. Excitement among photographer fans, who are making comparisons with Volvo amongst others, is accordingly high. The car division of the traditional Swedish company was taken over by the Chinese manufacturer Geely in 2009.

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