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Digital Customer Centricity

Digitization has changed the scope and significance of our customer relationships: Successful companies now focus on the customer, carefully considering each and every customer touch point, product, service and process with respect to individual customer desires and requirements. This corporate philosophy is called customer centricity.

14 Feb. 2017
Source: CAS
Source: CAS

New and smart solutions designed around customer centricity create unique customer experiences, helping to turn your contacts into customers and your customers into fans.

CAS Software AG presents the next generation of customer management and consulting. The innovative, app-based business software creates unique customer experiences along the customer lifecycle.

Visit CAS Software AG at CeBIT in hall 5, stand A38 and learn more about the new customer centricity apps:

  • Processing the contact details of trade fair visitors is always a time-consuming task. Now, you can use the CAS Card Scan app to quickly capture and save the contact data into your CRM solution. No business card will remain untouched. And by the time your prospective customer gets home, the information they requested will already be waiting for them in their mailbox.
  • Contemporary contact management and customer dialog which is consequent, personal and ongoing this is what Ekornes/Stressless has achieved with the CRM solution CAS genesisWorld and its apps. All their customers have to do is sit back and relax.
  • Tailoring products and offers to customers’ individual requirements is a key factor in the customer dialog and acquisition process. Smart customization helps you to achieve this goal. Take for example, the Mercedes Benz Truck app , it provides a revolutionary mobile live configuration service. Using this app, sales staff can configure all the current truck models and view their color options live while talking to the customer, as well as access prefabricated industry-specific solutions. Customers can then view the finished configuration in a 360 degree interactive image which explains all the product advantages using photos, text, video or animation. When the customer has finished configuring the truck, they can view it in all its technical detail including the final price. With this one app, sales staff have an individual, invaluable and innovative sales support tool.
  • If your existing CRM apps are not up to scratch you can simply design your own with the CAS App Designer (no programming knowledge necessary). Using the App Designer you can create your own apps or expand the existing ones to include additional company specific information

CAS Software AG at CeBIT

Experience the new and smart apps for digital customer centricity live in hall 5, stand A 38. Contact us for a personal appointment.

Source: CAS
Source: CAS

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