Small and medium-sized companies can also benefit from using digital technology. But how? In Hall 5 at CeBIT 2016 SME executives can get great practical tips for free.
Greater efficiency and flexibility thanks to cloud computing, apps, social media and Big Data, along with numerous new business models and amazing growth potential – the advantages of are obvious. "Nevertheless, German SMEs don’t appear to have made much satisfactory progress in terms of digital transformation," asserts the Federal Association of IT SMEs (BITMi).
"Digitalization technologies require many skills that frequently simply don’t exist in SMEs," states BITMi. In order to successfully carry out the transformation to digital, it is not enough to buy new devices and applications. "Rather, there is a need to develop an in-depth understanding of the way various technologies and the resulting synergies and opportunities interact," says BITMi.
The association will answer many questions asked by SME executives at CeBIT 2016 in the center of Hall 5. From BITMi’s point of view, IT SMEs can "provide decisive help in countering trepidation by acting as proponents for the digitalization of SMEs." In particular, medium-sized German IT companies have many hidden champions in the ERP software market. According to BITMi, SME users need to leverage this potential for their digital transformation
Located across from the BITMi stand in Hall 5, the SME initiative "digitalize your business" and CeBIT will offer concrete tips for businesses to sustainably align their strategies and business models. With the slogan "practical digitalization" experts will be standing by at 20 workstations to offer personal advice and hold strategic discussions on business, inspiration, technology and agility. Furthermore, an extensive conference program and a spacious lounge area for interaction with other decision-makers await visitors to Campus Mittelstand.
In addition, the "digiBusinessCheck" is available to executives who want to get a feeling for which measures are worth their while. At its premiere in 2015, almost 500 decision-makers from SMEs made use of this opportunity to gain an overview of the digital requirements placed on their companies in just a few minutes. The check is free and is divided into six categories: digitalization in general, employees, customers, workflow, business models, and knowledge. Every participant receives recommendations that can be transferred into concrete measures at CeBIT and in particular at CAMPUS MITTELSTAND.