Digitale Transformation

d!conomy – no limits

Digitalization is transforming the economy and society more profoundly than any other advance in the history of technology. Increasing interplay across a wide array of digital technologies is sparking disruption and innovation at an unprecedented pace.

12 Sep. 2016

Keynote theme at CeBIT 2017 reveals the enormous potential afforded by digitalization

No limits

Digitalization is transforming the economy and society more profoundly than any other advance in the history of technology. Increasing interplay across a wide array of digital technologies is sparking disruption and innovation at an unprecedented pace. The sweeping transformation is revolutionizing the way people interact with devices and machines, and another embodiment of the change is the interplay between brick-and-mortar and virtual realities. At CeBIT in Hannover, Germany, the digital transformation takes front and center stage.

"The keynote theme of 'd!conomy – no limits' stands for the opportunities which have opened up for companies via digitalization and new technologies," explained Oliver Frese, Managing Board Member at Deutsche Messe, in a recent interview, continuing: "The keynote theme in 2017 also stands for the fact that the human/machine interface is undergoing a profound shift, as is the traditional distinction between reality and virtual reality. As designers of the digital age, people should not limit themselves in terms of new ideas and options, but should open-mindedly assess the possible options and take on an active role in shaping the transition."

"IoT applications and new technologies open up new horizons in the truest sense of the word. Our task now is to turn these technologies into business opportunities."
Oliver Frese, Managing Board Member at Deutsche Messe

Digital transformation is being driven by new technologies and opportunities: Developments like artificial intelligence, virtual & augmented reality, autonomous systems, 3D printing, humanoid service robots and drones are the current drivers of the trend. An increasing number of application scenarios in the Internet of Things are enabling positive interaction and new types of cooperation between people and technology. As Frese put it: "IoT applications and new technologies open up new horizons in the truest sense of the word. Our task now is to turn these technologies into business opportunities."

That is why next year's CeBIT will have an even stronger focus on appli-cations, said Frese: "Our exhibition halls will serve as showcases for highly relevant, real-world examples of digitalization in a number of different sectors, including automotive, banking and insurance, retailing, healthcare and administration, in an impressive demonstration of the way digitalization is impacting every conceivable area of business and society," he remarked.

As the "Global Event for Digital Business" – featuring the keynote theme of "d!conomy – no limits!" – CeBIT is positioning itself as the flagship event for digitalization and the digital transformation of the economy, public administration and society. This focus provides orientation for all decision-makers involved in shaping the digital enterprises and digital public administrations of the future.

Frese pointed out that the prerequisite for success in the "d!conomy" lies in creativity, an openness to change and a new entrepreneurial spirit: "But it is also a question of new skills and qualifications which will be driving the world of ‘Work 4.0'. We need to witness the interplay of these new technologies in order to recognize and exploit the business and social opportunities arising from it."

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