Startups

ConversionBoosting: Programmed success

Success is a focus of ConversionBoosting. This online platform helps companies and agencies optimize their websites. It goes without saying that the startup did everything to make its own CeBIT premiere a success.

25 Apr. 2016
ConversionBoosting

The optimization experts from Ludwigshafen gained recognition even before their first CeBIT began. The team qualified along with others for the group pavilion Young Enterprises sponsored by the German Federal Ministry of Economics. ConversionBoosting presented itself at SCALE11 as one of over 300 "agile speedboat startups".

The focus was on their brand new optimization tool ANALYZE which gives concrete tips to website operators. Which elements on the page or the online shop can be improved to turn more visitors into customers? ANALYZE is based on experience with hundreds of optimization projects. The tool analyzes screenshots on the page and helps implement the expert tips based on a knowledge data base for all conversion topics such as landing page optimization, online shop optimization, tracking/web analysis and testing/personalization. Using the demo project "Shoezee live", CeBIT attendees could see how the tool works.

"Conversion optimization doesn’t have the position it deserves in public opinion," says CEO Jörg Dennis Krüger. "Generating more traffic is not so important. In the end what counts is to gain more paying customers."

In order to schedule face-to-face meetings before the trade show started, the company set up its own CeBIT landing page. "A number of prospects made use of it and this resulted in good discussions," says Krüger. The staff still had time to talk to everyone who showed up spontaneously at the stand. The CEO found the many types of companies at the pavilion "very enriching." "They attracted an extremely diverse audience - some of whom discovered once they were there that conversion optimization could also be of importance to their own businesses."

ConversionBoosting was established in 2013 by a trio of founders and now has nine employees. The purpose of exhibiting at CeBIT 2016 was to boost growth - and that’s exactly what it did according to Jörg Dennis Krüger. "Following up on contacts generated at CeBIT is one of the main tasks of our sales department right now."

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