According to a recent study, 80 percent of Swiss companies see the digitalization of business as a sales opportunity for them. The average figure for other nations is around 64 percent.
As an acknowledged driver of innovation, Switzerland leads the field in the implementation of digitalization strategies. In its capacity as the official Partner Country for CeBIT 2016, it will give a significant boost to the growth of the digital economy.
On the first day of CeBIT - Monday, 14 March - the CeBIT Switzerland Summit will call attention to key technology trends, and a series of keynote addresses by distinguished speakers will provide an initial look at Switzerland's high-tech capabilities. As part of the CeBIT Global Conferences, leading government representatives and speakers from innovation-driven companies and research establishments will address the audience from 4 to 6 p.m.
The Switzerland Summit will be politically opened by Switzerland’s Federal President, Johann N. Schneider-Ammann, and Dr. Johanna Wanka, German Minister of Education and Research, who will deliver keynote speeches on the theme of digital transformation. Political decisions and rules of engagement have a significant influence on the digitalization strategies of a business location - one of the many examples is the extension of broadband coverage. Here again, Switzerland leads the field: even in rural areas, the coverage is already close to 90 percent.
Institutions such as CERN or ETH Zurich have made Switzerland one of the world’s leading centers for scientific research. Scheduled speakers at the Summit include Dr. Lino Guzzella, president of ETH Zurich, and IT legend Dr. Niklaus Wirth. Amongst other things, Wirth was responsible for developing the Pascal programming language, and in 1984 he was the first - and to date, only - German-speaking computer scientist to receive the Turing Award, the highest accolade in this field.
The presidents of the Swiss and German national ICT industry associations, Ruedi Noser and Thorsten Dirks, will be reporting on the prospects for digitalization from the point of view of industry. They will be followed by keynote addresses given by senior industry figures from Swisscom AG, Google, Accenture Digital and the SIX Group AG - including Samuel Widmann. The former CEO and co-owner of Endoxon AG sold his geoinformatics business to Google in 2006 - a deal that led to the development of Google Maps, now used all over the world.
"The CeBIT Switzerland Summit discusses the key areas of the digital transformation from a Swiss perspective - with presentations by a high-caliber lineup of guest speakers. We shall learn about the advanced know-how on offer from exhibiting Swiss firms, and what exciting new perspectives they bring to CeBIT as the leading international platform for the digitalization of business and society," said Oliver Frese, member of the Managing Board at Deutsche Messe.
You can find detailed information about the CeBIT Switzerland Summit at: www.cebit.de/de/konferenzen-events/fachforen/cebit-switzerland-summit/