With the slogan "Innovate Brazil", the country is soliciting international investment. Many IT companies have already taken this step.
Brazil is the fifth largest ICT market in the world – and the trend continues. Since 2012, when Brazil was the CeBIT partner country, more than 20 multi-national companies have set up their own R&D centers in Brazil, including Microsoft, Qualcomm, EMC, Huawei, Cisco, Intel, SAP, Lenovo and Siemens.
Brazil's ICT association Brasscom is predicting annual growth rates of 10 percent. By 2020, their sales are forecast to reach 210 billion USD. According to figures by the consulting firm Cullen International, the Brazilian ICT industry already recorded an increase in sales of 10.4 percent in 2014 – the second strongest growth rate in the world after India. The exponential growth of mobile data communication is primarily responsible for this development, asserts Germany Trade and Invest (GTAI). The need for investment in the mobile communications network is correspondingly high.
"Brazik offers many opportunities for R&D investment: skilled labor, a first-class infrastructure, a huge domestic market and laws that favor innovation," explains Maria Luísa Cravo, Executive Manager of Investments for Apex-Brasil.
The market research agency Gartner Group attests to Brazil's great interest in various types of IT solutions. In software the trend is moving away from new acquisitions to "software as a service" (SaaS). The market researchers at IDC see "infrastructure as a service" (IaaS) as the most important area of growth in cloud computing. The need for data and network security is also growing rapidly: Microsoft just established a new branch in Brazil that focuses on security.
"Brazil has an impressive market but the world needs to learn about the potential we have for innovation," says Marcos Vinícius de Souza, State Innovation Secretary at the Ministry for Industry. Brazil's government has therefore developed an "aggressive strategy”" to compete for F&E investments.
"Innovate in Brazil" is the title of the corresponding campaign as well as a seminar that the Ministry of Industry is organizing at CeBIT along with the commerce and investment agency Apex-Brasil: On March 16, the country will present itself at the International Business Area (Hall 6/H54) as the "R&D location that you can't pass up when it comes to software development and other IT activities." Furthermore, SOFTEX, the association to promote Brazilian software, will present the brand "Brasil IT+" at Global Business IT (Hall 6/D49). According to SOFTEX, it stands for "the expertise and quality of Brazilian IT products and services" – a result of the unique mixture that characterizes all of Brazil: "Business expertise, creativity, flexibility, variety, infrastructure and perfect conditions for stable partnerships." Eight co-exhibitors will showcase business software for various sectors at the "Brazilian Pavilion".