China and the ASEAN region have a strong presence in Hall 6. India gains new momentum.
Infocity, whose towers have appeared out of nowhere between Gandhinagar, Gujarat's new capital, and the commercial capital of Ahmedabad, is more than a technology park. It is a symbol of the transformation of a purely agricultural province into a global business hub. And this has a lot to do with Narendra Modi.
After taking office as governor of Gujarat in 2001, Modi improved the infrastructure and power supply, streamlined government administration and provided favorable conditions to foreign companies to promote investment. These measures were met with success: Between 2004 and 2014 the economy of Gujarat grew more than ten percent annually.
The Gujarat model is now to be implemented on a larger scale. "I will repeat what worked in Gujarat throughout all of India," promised Modi after being elected to Prime Minister in April 2014. The plan includes promoting India's appeal to direct foreign investment. Industry and infrastructure will be expanded along designated industrial corridors such as Mumbai or Chennai. Furthermore, so-called Smart Cities are being planned which will contain high-tech clusters.
In addition, Modi wants to increase the attractiveness of India for direct foreign investment. The trend toward outsourcing that began in the 1990s, but that lessoned through competition with other Asian countries, will be given new impetus. The fact that large companies such as Bosch or IBM have relocated their manufacturing to India is not just a matter of cost. They can also find the skilled employees they need for their technological undertakings since most Indian diploma holders still graduate with IT, engineering and economics degrees.
The fact that Modi is seeking contact to German industry can not only be seen in the fact that he will open HANNOVER MESSE in April – India is the event's 2015 Partner Country. The country will also be represented prior to this at CeBIT 2015, the world's largest business IT event. Regions such as Gujarat and Kerala are showcased at group pavilions. In addition, India is presenting itself at the CeBIT IBA Conference in Hall 6 on March 19, which also provides a stage for the ASEAN region, North Africa and South America. Furthermore, German companies and associations will report on success stories abroad and present investment and job opportunities for foreign companies in the German IT sector.
“Discover the opportunities presented by new international markets and partnerships” is the motto of the four-day CeBIT IBA Conference, where Indonesia and Bangladesh among others will put themselves forward as regions for outsourcing. Tuesday is China Day, and IT trends and investment opportunities in CeBIT's 2015 Partner Country will be presented. Wednesday will focus on European support programs in the Baltics, Central and Southern Europe and the Danube region. On Friday, international companies who would like to become active in Germany will be given tips for successful partnerships and information on promotion initiatives in the Federal Republic.
The CeBIT IBA Conference 2015 forms the central space in the redesigned International Business Area. The IBA is now located in Hall 6 along with CeBIT's Global Village with its international group pavilions and the central stand of Partner Country China. The focus will be on foreign trade & investment, outsourcing/off-shoring/near-shoring, international resourcing & collaboration and techno parks. Through conferences, presentations and a lounge, the IBA will facilitate contact and first-hand information. Medium-sized companies that are looking to tap new markets can meet decision-makers from business development and ICT associations as well as service providers for international cooperation, outsourcing and off-shoring.