Virtual reality glasses are conquering the market. But who uses them, and how do they use the technology? A new study provides the answers.
For the extensive analysis on behalf of Swedish company Ericsson Ventures , 9,200 people in Europe, Asia, and the US were asked their opinion on the future of virtual reality (VR) and augmented reality (AR); lab tests were also carried out using a pair of VR glasses currently available on the market. When evaluating the study , the researchers identified three contradictions:
Ericsson is currently contemplating greater involvement in the VR market and, on the basis of the findings of the study, believes it is right to remain cautiously optimistic. The Swedes believe, however, that it’ll be a number of years before VR and AR see any market success, in particular AR technology, which is still not sophisticated enough.