Hitachi, from this year's partner country Japan, is not only exhibiting cutting-edge technology at CeBIT but also showcasing the concept of Society 5.0, which the Japanese government hopes will encourage its aging population to embrace the full-on digital revolution.
It is not just exhibitors who have traveled from Japan, the partner country of CeBIT 2017, to Hannover - and they have more in mind than just showcasing the latest technological achievements from the Far East. Society 5.0 is firmly on the agenda, as recently rolled out by the government in Tokyo. The idea is to get all spheres of Japanese society (which is experiencing the same kind of demographic shift as Germany’s) on board for the digital revolution. "Japan's greatest strength lies in its physical technologies - materials, nanotechnology and sensors. We are working on fusing these technologies so as to implement Society 5.0 as quickly as possible. I hope that, in future, we will be able to apply the concept together worldwide to solve social issues and foster innovations," says Hitachi’s figurehead, Toshiaki Higashihara.
One facet includes a laser-controlled tracking system developed by Hitachi that independently identifies, records and analyzes the way people and machines move. The anonymous data gathered and evaluated this way should in future help direct streams of traffic in real time along less congested routes. Particularly during major events that attract masses of people, this system has the potential to identify and help dissipate logjams at bottlenecks. After all, no one wants to see a repeat of the deadly crush that occurred at the Love Parade in Duisburg - and this could be just the solution.