CeBIT is growing stronger: In year two of focusing strictly on B2B, CeBIT impressively underscored its position as the world’s leading event for IT and digitization – more display area, more visitors, more SME involvement, more internationality, a top-notch conference program, and increased spending volume. “CeBIT 2015 has sent an impulse around the world – information, innovation and inspiration at CeBIT lead to investment,” said Oliver Frese, member of the managing board at Deutsche Messe, at the CeBIT closing press conference in Hannover. “CeBIT delivered what it promised.” More than 3,300 companies from 70 countries exhibited at CeBIT 2015.
The lead theme at CeBIT 2015, d!conomy, spotlighted the rapid digitalization of all segments of the economy and society. “The lead theme was right on target and set a forward-looking impulse for the digital industry,” said Frese.