Customers will soon be able to experience offers provided by tour operators up close before they decide to book. Virtual reality makes this possible.
The Internet is awash with information – and yet anyone booking a trip can still be in for a nasty surprise. To ensure that travelers no longer have to buy a pig in a poke, the technology experts Navitaire have developed an application that allows users to explore their destination in virtual reality before they make their booking. This has been announced by the company on their website.
Customers first choose their destination on a virtual globe, are transported there and can have a look around in 3D. If they like what they see, they can complete the booking including payment in VR. They can also book a rental car and the corresponding flights, and reserve the desired seats by taking a virtual tour of the aircraft. In the future, VR tours of hotels are expected to follow. Social media functions that allow travelers to look for places that their Facebook friends have visited, for example, are also likely to be introduced.
Justin Wilde, User Experience Developer at Navitaire, completed the first booking on December 31. The booking platform is currently still in the project phase, however; patent applications have been filed. "I expect a future in which the Internet can be experienced in 3D and everyone will have their own mobile 3D headset," explains Wilde. "That will feel much more natural. The world in which we live is, after all, three-dimensional."
Navitaire is a subsidiary of Amadeus , a leading European provider of IT solutions for the travel industry headquartered in Madrid.