The digitization of the economy is proceeding apace. CeBIT 2015 highlighted the immense opportunities afforded by the "d!conomy", but also the immense effort required to become "digitized" – in other words, the keynote theme was right on target. A stroll through the halls confirmed the tradeshow's unique coverage of the entire bandwidth of digitization as well as its distinctively consistent focus on IT innovations geared to business applications. The beneficiaries of this year's enhanced business focus included some 3,300 exhibitors from 70 nations.
This year's CeBIT also showed that successfully harnessing the potential of digitization will require a clearer focus by policymakers to create the ideal conditions for startups in their establishment and growth phases. A glance at what is happening in China can provide valuable insight, for China is viewed as the Internet market with the highest growth potential. Evidence of this was provided by former English teacher Jack Ma – an impressive keynote speaker at the CeBIT Opening Ceremony – whose Internet platform Alibaba long ago outpaced Amazon and eBay in terms of sales.
"CeBIT 2015 has sent an impulse around the world."
Top managers and CEOs used CeBIT to do business more than ever before. These figures illustrate that CeBIT is increasingly serving not just as a prime source of information and orientation, but also as a driver of investment. CeBIT 2015 recorded an increase in visitors around 6 percent.