An increasing number of exhibitors want to calculate the cost-benefit ratio of their trade fair participations more precisely.
However, because small and medium-sized companies, in particular, frequently do not formulate any exact trade fair objectives, the benefits of participations are often not determined on a wide enough scale; the focus is thus primarily on the costs. As a result, some companies believe that trade fair participations have an unfavourable cost-benefit ratio.
AUMA - The Association of the German Trade Fair Industry has, therefore, in close cooperation with the exhibiting industry and the trade fair organizers, developed the AUMA Trade Fair Benefit Check which is available online dnd can be downloaded free of charge.
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