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CeBIT 2018, 11 - 15 June

CeBIT 2018, 11 - 15 June
Homepage>Exhibition>CeBIT 2018>The Exhibitors' Views
The Exhibitors' Views

Rebuilt, not just refurbished

The business world is rapidly changing – one wave of disruption after the next. These times of change call for a new CeBIT, co-created with the most important exhibitors. What do the key decision makers at the largest digital corporations think about "CeBIT Disruption" 2018?

Heiko Meyer, Vice President, Hewlett Packard Enterprise Group Germany and Chairman, CeBIT Exhibitors' Committee

Heiko Meyer, Vice President, Hewlett Packard Enterprise Group Germany and Chairman, CeBIT Exhibitors' Committee

"The new CeBIT format is not a case of 'more of the same.' It is a total change that will surprise and inspire. Turning the keynote theme of recent shows - d!conomy - into a brand is a great idea. A strong evocative brand is exactly what CeBIT needs at this time, and the new format delivers just that. What's more, running the show in June opens up a world of new opportunities to showcase digital technologies using festival-style events on the open-air parts of the CeBIT venue."

Martina Koederitz, General Manager, IBM Germany

Martina Koederitz, General Manager, IBM Germany

"CeBIT's new format opens up exciting new opportunities for our industry. The show's new summer timing, in particular, offers great potential for presenting technologies, business development opportunities and festival events in a more captivating way. And by opening to the general public, we can help positively shape public debate around the digital transformation."

Christian Lamprechter, Managing Director, Intel Germany

Christian Lamprechter, Managing Director, Intel Germany

"I can only congratulate Deutsche Messe on this bold and positive step. The new CeBIT format is tailor-made for the needs of our industry. It enables exhibitors to showcase their digital solutions in an even more impactful way, and makes it easier for them to demonstrate their benefits to visitors in a direct and immersive fashion. As a leading technology firm, we absolutely back these changes and intend to actively contribute to CeBIT's ongoing development."

Dr. Hannes Ametsreiter, CEO, Vodafone Germany

Dr. Hannes Ametsreiter, CEO, Vodafone Germany

"The task now is to ensure that the right measures are taken to raise and sharpen CeBIT's international, and to set it apart from competing events. In my view, the new format achieves that. This will pave the way for new themes and new partnerships. The key to CeBIT's future is to clearly and resoundingly communicate its new direction around the world. We are delighted to support the implementation of what we feel is an excellent new tradeshow concept. The new ‘open day' is a great opportunity to convey the big digitalization issues to the wider public."

Karl-Heinz Streibich, CEO, Software AG

Karl-Heinz Streibich, CEO, Software AG

"The CeBIT brand needs to tap into new growth areas. In my view, the new format delivers on that. For instance, since the show will now be held in the summer, Deutsche Messe will be able to make use of its open-air infrastructure. This will make CeBIT a much more lively and vibrant experience. This clear departure from the past will enable the show to position itself much more prominently going forward."

Dr. Bernard Rohleder, CEO, Bitkom

Dr. Bernard Rohleder, CEO, Bitkom

"A mere facelift is not what is needed: The time has come to fundamentally redesign CeBIT. As our industry continues to develop rapidly, so must its number one event platform. The relaunch is an opportunity to make CeBIT more topical than ever - to move it away from its traditional role as an exhibition and towards more dialogue and content on key industry issues. To prevail against competing events, CeBIT has to fully exploit its key virtues, that is total commitment to offering valuable content and fostering business. This way, the show can also position itself as the rallying point and beacon of the digital transformation and the number one hub for dialogue on digitalization throughout the realms of business, R&D and politics."

Dr. Daniel Holz, Managing Director, SAP Germany

Dr. Daniel Holz, Managing Director, SAP Germany

"We at SAP are delighted at Deutsche Messe's decision to completely realign CeBIT. We are looking forward to watching the changes unfold at next year's show."

Eckhard Schwarzer, Deputy Chairman, Datev eG

Eckhard Schwarzer, Deputy Chairman, Datev eG

"We at DATEV understand the need to reshape CeBIT. And we are confident that the new tradeshow format will be a success. It's a bold move, but it's a necessary one at this time, because I think it's the only way to ensure a bright future for CeBIT. We intend to make a positive contribution to the transformation process."

Helmut Binder, CEO, Materna GmbH

Helmut Binder, CEO, Materna GmbH

"The new CeBIT is based on a powerful vision. It is a much-needed break with the past - a truly new beginning. This will make it that much easier for us to convince our customers to come and see us at the show. In recent years, this had become increasingly difficult because the old format had lost a lot of its pulling power in the eyes of many. This is now being addressed. Well done."

Dr. Matthias Jarke, Director, Fraunhofer Institute of Applied Computer Science

Dr. Matthias Jarke, Director, Fraunhofer Institute of Applied Computer Science

"The new CeBIT will have a sharper focus on the digital transformation, thanks to a more structured conference program and a stronger festival spirit. This is a big step in the right direction. Opening one of the show days to the general public will make it easier to convey the opportunities of digitalization to a wider audience. For the Fraunhofer Society and its institutes, it's also a unique opportunity to stimulate interest in digital technologies among potential next-generation innovators. We look forward to playing a proactive role in shaping the new CeBIT."