CeBIT is the world’s leading platform for digitalization of the economy and society
"CeBIT 2016 put digitalization at the top of the business, political and social agenda," said Oliver Frese, member of the managing board at Deutsche Messe AG, on Friday in Hannover. "CeBIT underscored its role as the world’s leading platform for the digitalization of the economy and society. In its own unique way, CeBIT made digitalization tangible.
We worked intensively on CeBIT with our international exhibitors and partners, and that paid off over five days," said Frese. "The numerous new formats impressed the visitors. Every day, one million business talks took place at the exhibition center. CeBIT is the tech industry’s most important highlight of the year, it is impulse-giver for the branch. It is used more and more as a platform for networking and discussion."
Visitors at the five-day event experienced a new CeBIT.
CeBIT featured more than 500 concrete examples of digitalization and the Internet of Things. "CeBIT brought the Internet of Things to life and made it touchable. Exhibitors reported many discussions about the Internet of Things," said Frese.
In the coming years, more than 50 billion objects will likely be connected with the Internet, with 90 percent of added value being created in the B2B sector.
The Chancellor calls for more pace
On Tuesday, German Federal Chancellor Angela Merkel was at CeBIT for her traditional tour of the show, gaining a first-hand impression of the solutions and opportunities opened up by digitalization. She emphasized the need for faster progress.
"Time is of the essence", she urged, adding that linking today's offerings with the Internet needed to be accelerated to take advantage of the huge potential for efficiency gains.
CeBIT is at a stable level
With around 3,300 companies from 70 countries, CeBIT 2016 was solidly on a par with previous years. The same, steady trend was evident in terms of attendance.
As was the case last year, one in every four trade visitors came from abroad, although the number of stands at which attendees engaged in business talks continued to rise. The statistics showed that on average, each CeBIT attendee stopped to see 32 companies, as compared with 26 last year. International visitors came with higher capital expenditure budgets for digital applications, with an average of almost €220,000 per capita.