Heiko Meyer, Vice President, Hewlett Packard Enterprise Group Germany and Chairman, CeBIT Exhibitors' Committee
"The new CeBIT format is not a case of 'more of the same.' It is a total change that will surprise and inspire. Turning the keynote theme of recent shows - d!conomy - into a brand is a great idea. A strong evocative brand is exactly what CeBIT needs at this time, and the new format delivers just that. What's more, running the show in June opens up a world of new opportunities to showcase digital technologies using festival-style events on the open-air parts of the CeBIT venue."