From 6 to 10 March 2011 the Hannover-based CeBIT show will be launching the "Content - Creativity - Convergence Conference", nicknamed "CeBIT C3 " for short. This new, cross-sector event is targeted at publishers, games developers, music and movie producers and providers from the ICT industry. In a series of presentations and discussions, the conference will focus on ways of marketing creative content and developing innovative digital business models for continually converging fields. "The CeBIT C3 Conference has been created to provide representatives of the content and ICT industry with a unique new platform where they can share ideas and collectively brainstorm on promising new business concepts," explains Frank Pörschmann, head of CeBIT at Deutsche Messe.

Whether it involves the publishing, games, music or film industry - the challenge is the same for everyone, as digitalization continues to chip away at established business models. Tablets and eBooks are continuing to take the place of printed paper, while RSS feeds, tweets and blogs all bring the latest news to their audience nonstop. Games, music and movies are often accessible on the Internet free of charge.

Some new formats and output devices are indeed providing a glimmer of hope for the media industry. But who will be the winner of the increasingly fierce competition for readers as well as for games, music, TV and movie consumers? The CeBIT C3 Conference Hall 22 will provide the answer to these and other questions.

The conference is being staged in close cooperation with a number of big-name partners, including Germany¿s biggest service enterprise for movies, television and new media, Studio Hamburg MCI, plus the FKTG company, the Frankfurt Book Fair and the media company of the German federal states of Lower Saxony and Bremen: Nordmedia.

"We have long been interested in providing enterprises from the broadcasting and media technology industry with a forum where they can network and develop new ideas and solutions in a group setting," says Maximilian Below, Managing Director of Studio Hamburg MCI. "Over the past few years we have staged our Hamburg Open in-house show, and will be applying the experience we have accumulated there as part of a team with CeBIT to guarantee companies an ideal presentation platform at the CeBIT C3 Conference."

Anyone interested in attending the conference can acquire a full-event ticket at the advance sale price of EUR 199 through 31 December. Single-day admission at the conference costs EUR 119. Further information on the new CeBIT C3 Conference at CeBIT 2012 is available at: http://www.cebit.de/en/about-the-trade-show/programme/cebit-life/fachkongress-content-creativity-convergence

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