Smartphones today also double as MP3 players, alarm clocks and full-fledged PDAs, and they are even well on their way to replacing the camera in your glove compartment. No wonder consumers look to accessories and extra features to make their devices stand out from the crowd: personalization is the name of the game. Glittery cases trump the wealth of electronic functions, and headsets, holders and attachable accessories expand the realm of applications.

Experts predict double-digit growth for smartphone and mobile device accessories. This market will continue to grow for the foreseeable future, with the promise of rising revenues. And this trend is just beginning, driven by continuous innovations that offer new ways of using devices. Thanks to accessories and apps, smartphones can already act as heart rate monitors, thermometers and barcode scanners.

CeBIT keeps a close eye on these developments, not least because this is an area that fascinates the public and draws a lot of visitors. The exhibition is premiering a new platform in 2012: i-Land. This new joint stand for suppliers of smartphone and mobile device accessories will spotlight this segment, particularly in the Hall 16 location chosen for its high visibility, in a special area in the ICT Infrastructure section right next to the main entrance between Halls 14 and 17.

i-Land's avant-garde design reflects what users expect from their devices: intuitive functionality and a streamlined look. The stand design and the trade fair's special services both reflect this theme, including their detail-oriented website and multi-channel PR and marketing campaign tailored to product-specific coverage.

This promises to be attractive for users, who often have a very personal relationship with their preferred devices and adorn them with protective cases and accessories, and it reflects the increasing impact of the consumerization of prestige mobile devices on IT departments in companies.

Take advantage of this new area to prominently present your products and solutions to a dynamically expanding target group. The CeBIT trade fair and unique i-Land platform promise to draw unparalleled attention to this competitive segment.